Marketing Plan
EFFECTIVENESS
When considering which company to hire, you should be concerned about the
effectiveness and performance they have in the market area. You are not only
hiring a person, you're hiring an entire company.
ACTIVITIES THAT WE WILL DO TO ATTRACT BUYERS & OTHER AGENTS TO YOUR HOME:
MLS
We are members of the Chautauqua County MLS system. And the Greater Buffalo Board of REALTORSThis will allow us to gain the maximum exposure necessary to get your home sold. Statistics from MLS
systems around the country show that over 50% of sales are caused as a result of
using a multiple listing service. There is a 50% chance that another associate (other
than myself) will actually have a buyer for your home). That is why I take special care
in what is entered about your property and it's accuracy! If an agent from another
firm wishes to show your home, we'll call you to schedule the showing. Don't
expect calls from different companies. If this happens, please call your agent and
let him or her know.
OUR YARD SIGN
Our yard signs are well-recognized in the area and attract 60% of our buyers. By
having a sign in front of your property, buyers and other agents throughout the
area know you're serious about selling your home. The sign colors chosen ensure
maximum visibility from long distances.
FLYERS & PROMOTIONAL ACTIVITIES
We are experts at marketing residential real estate. By using a variety of sources,such as our .
local Newspaper, the Showcase of Homes,the MLS Service(Multiple Listing Service) .MLS
gives access to your property's information to over 3295 REALTORS. These REALTORS can have an opportunity to sell your propertyhome no matter who it is listed with.
OUR EXPERIENCED SALES FORCE
Our sales people consist of licensed agents and associate brokers who will answer
in-coming calls on your property from our varied marketing activities. By touring your
home, our associates will be in a better position to explain the features to buyers who
ask specific questions - it's easier to sell something you've seen! After we speak with
buyers who are financially qualified to see your home, we will call you with as much
advance notice as possible to schedule a showing. It's a good idea to be as flexible
as possible - there are a lot of homes for sale right now.
ONLINE EXPOSURE
We belong to 4 Internet sites, http://www. realtor.com, ccbrmls.com,
Midtown Realty.net, BNAR.org which gains optimum exposure online.
PREPARING YOUR HOUSE FOR SELLING
In order to prepare your house for sale, we must view it from the "eyes of a typical buyer". Any
money that is spent on cleaning, repairing and/or removing clutter will maximize your home's
appearance. The goal should be to increase your profit and hopefully decrease your time on the
market.
HERE ARE SOME HINTS…
- Repaint the front door and trim area. (Repaint any other exterior areas, if needed).
- Replace worn-out or badly stained door mats.
- Move all garbage cans, gardening supplies and equipment that are in the yard to a shed or garage.
- Check gutters and/or roof for leaks or dry rot.
- Clean all screens & windows (or replace if necessary).
- Prune trees and bushes. Remove dead shrubs and trees.
- Remove items both inside and out that you don't plan on including in your sale.
- Pack up all those items not being used. It will make your home appear larger and cleaner.(you will have to do it when you move,so why not get a head start).
MARKETING PLANNER CHECKLIST
FIRST WEEK
Put the new property in all MLS and internet sites, write classified ads, install signs,
Caravan with our office if possible, notify possible buyers, and other REALTORS to make sure there is instant exposure.
WEEKLY ACTIVITIES
Display pictures of property in our front window,
in our office. We follow all leads possible when we get calls on any property,
the caller is told of any other homes or properties in their price range.
If another Company calls us for an appointment on one of our Listings, we
escort them and show them through the property. This makes showings
more comfortable for both seller and buyers, as we can point out the extra
features to them.
It is good exposure to have an open house during the first few weeks of the
listing period.
MONTHLY ACTIVITIES
If the property is on the market for more than thirty days, it is good to re-evaluate
the market, the amount of sales in that time, take new pictures if the season
has changed, and schedule a second open house.
PRICING IS VERY IMPORTANT!
IMPORTANT ITEMS WHICH MAKE UP A CMA: (COMPETITIVE MARKET ANALYSIS)
A competitive market analysis (sometimes referred to as a comparative market analysis) is
a document prepared by a licensed real estate associate who compares similar properties
that have recently sold to your property. The process is similar to what an appraiser does but
focuses on the most important variables which affect the valuation process. The associate
makes adjustments for items that vary when comparing sold homes to yours - thereby making
the sales like your house. The sale adjusted the least should reasonably indicate what your
home will sell for. A range of value based on the adjusted properties will provide a low to high
estimation range. If you wish to sell your home within a few months, we typically recommend a
listing price near your indicated range of value.
MARKET VALUE
There are a variety of definitions for market value (but they all boil down to the same meaning). In
general, the market value of a property should represent the highest price that a property will bring
in an open and competitive marketplace, for a reasonable period of time, assuming both buyer and
seller are aware of all the properties positive & negative attributes and there is no undue duress
in the transaction.
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